The Communication Policy contains guidelines to put in place a decision-making process for:

• Branding / publicity activities and communications being sent to everyone at Meezan Bank Limited.
• Products and services-related communication being sent to a large number of people outside the Bank.
• Communication with external media (newspapers, TV channels etc.) and Public Relations for the Bank.
• Communication on Social Media.
• Crisis Communication.

The Policy serves to ensure the following:

• Ensure timely dissemination of communication to all stakeholders while maintaining clarity, coherence and credibility.
• Ensure transparency and consistency of voice in internal and external communication.
• Establish guidelines to protect and preserve the confidentiality of the Bank in relevant matters.

The Marketing Policy of the Bank aims to develop a marketing framework to achieve strong brand equity for the Bank in the market and to highlight its standing as a full-fledged Islamic Commercial bank and a one-stop shop for all Shariah-compliant banking needs. To achieve top of mind awareness and brand image in the Islamic banking industry by reinforcing our key Unique Selling Proposition (USP) of Islamic Banking and absolute Shariah-compliance through Islamic banking literacy and promotional activities that effectively support core product lines to enhance acquisition and promote key distribution channels.

The Policy serves to ensure the following:

• The Bank will actively engage in promotion of Meezan Bank amongst the public as well as promotion of Islamic Banking as banking of first choice.
• To help achieve top of the mind recall and brand recognition for the Bank.
• To ensure promotion at avenues that provides best value for the Bank and is in line with the bank’s shariah policies.
• Ensure Shariah-compliance in production and printing of all collateral (brochures), advertisements and other marketing material shall be duly vetted by the Shariah Board/Resident Shariah Board Member/Shariah Compliance Department.
• The Bank will promote its products and services after obtaining proper approvals.
• The Bank will not engage in any marketing practices to entice customers through false promises or unfair competition thereby ensuring high ethical values required from the Premier Islamic Bank.
• The Bank will comply all the time the guidelines issued by the regulators.
• The Bank will use multiple channels/ mediums to market its vision, mission, products and services.

• Objective of policy is to provide policy guidelines for developing a framework for the identification and management of various risks associated with operations of Meezan Bank.
• Scope of Risk Management: Risk management activities take place at different hierarchy levels i.e. Strategic level (Risk Appetite and Policies established by the Board of Directors), Macro level (Risk management performed by middle management) and Micro level (Risk management performed by front office which ensures compliance to procedures and guidelines, etc.)
• Effective Risk Management Framework: It involves Policies & Procedures, Board and senior management oversight, Adequate controls & Business line accountability, MIS, risk reporting, etc. Three lines of defence is also in place to manage risks on proactive basis.
• Risk Appetite Statement and Risk Policies: Board has established Risk Appetite Statement encompassing various types of risks to be complied with. Further, Bank has in place number of risk policies covering various type of areas. Policies are developed keeping in view the Bank objective, best practices and prevailing laws and regulations.
• Management Style, Oversight and Corporate Culture: Board ensures that the Bank’s overall risk profile is maintained at prudent levels. Board Risk Management Committee reviews and recommends policies on all related risks for approval of the Board. Senior Management has constituted management committees for effective management of various risks including but not limited to credit, market, liquidity, operational, compliance, Shariah and information security risks.
• Risk Management Group is independent from business units so as to ensure that risks are within the approved limits and are properly measured, reported and escalated.
• Adequate Internal Controls: Adequate system of internal controls is in place. The Bank has established clear lines of authority & responsibility for adherence to policies, procedures and limits set by the Bank.
• Internal Audit & Business Risk Review Department reviews the risk management activities of various areas to ensure compliance of policies and procedures.
• Compliance Department ensures that all directives and guidelines issued by the Bank, SBP and other agencies are complied with.
• Adequate MIS, Communication and Reporting: Functional Heads establish procedures, controls and systems along with effective MIS to monitor various operations for timely identification of risk exposures. Further, reports on various risks are developed and communicated to all concerned to have perspective on overall risk profile of the Bank and for necessary decision making.

Meezan Bank has issued “Banking on Equality (BoE)” Policy to engender equality in banking whilst ensuring all Shariah Standards are being followed enabling the Bank to uphold its brand of being the Premier Islamic Bank.

The Policy aims to reduce the gender gap in bank staff as well as in improving the access and use of Islamic financial products & services by women. Thereby, help in reducing the gender gap in financial inclusion.

The Bank oversees its implementation on periodic basis, and is also self sufficient in maintaining dis-aggregated data with regard to female employees as well as female customers.