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COMMUNICATION POLICY

The Communication Policy contains guidelines to put in place a decision-making process for:

  • Branding / publicity activities and communications being sent to everyone at Meezan Bank Limited.
  • Products and services-related communication being sent to a large number of people outside the Bank.
  • Communication with external media (newspapers, TV channels etc.) and Public Relations for the Bank.
  • Communication on Social Media.
  • Crisis Communication.

The Policy serves to ensure the following:

  • Ensure timely dissemination of communication to all stakeholders while maintaining clarity, coherence and credibility.
  • Ensure transparency and consistency of voice in internal and external communication.
  • Establish guidelines to protect and preserve the confidentiality of the Bank in relevant matters.

CORPORATE SOCIAL RESPONSIBILITY POLICY

The CSR Policy pertains to all corporate social responsibility activities undertaken by Meezan Bank and applies to all employees of the Bank.

Activities undertaken by the Bank may include projects being implemented independently by Meezan Bank or projects undertaken in coordination with other entities.

Areas of Focus

Meezan Bank may contribute in the form of financial assistance, providing logistic support and availability of human resources for charitable causes in various sectors including, but not limited to the ones mentioned below, as per the Management’s discretion:

  • Health
  • Social & Environment Sustainability
  • Education
  • Creating awareness about the prohibition of Riba and the available alternatives

The Bank may also encourage its employees to volunteer and contribute to its own or other organizations’ CSR initiatives,

Guiding Principles

  • The Bank’s CSR activities will operate under the supervision of this policy.
  • The Bank shall ensure monitoring of all CSR activities.
  • The Bank will not participate in any activity that has any component that is considered non-compliant to Islamic Shariah.
  • Opinion on the Shariah-compliance of a proposed activity shall be sought from the Shariah Compliance Department.
  • The CSR activity should not be against the business interests of the Bank.

SUSTAINABILITY POLICY

The purpose of the Sustainability Policy is to provide a framework for incorporating sustainability into the Bank’s business operations and to minimize the environmental, social, ethical and financial and Shariah risks to the Bank’s stakeholders and to the organization itself. It is applicable to all of the Bank’s products and services, organizational units and departments and may include projects and activities being implemented independently by Meezan Bank or projects undertaken in coordination with other entities.

Activities undertaken by the Bank may include projects being implemented independently by Meezan Bank or projects undertaken in coordination with other entities.

Areas of Focus

The Bank shall focus on the following areas:

  • Stakeholder Engagement
  • Social & Environmental Sustainability
    • Green IT
    • Maintaining Sustainable Banking Operations
    • Green Banking
  • Sustainable Employment Practices
  • Safety for Staff and Customers
  • Selection of Business Partners
  • Consumer Protection
  • Business Ethics and Anti-Corruption

MARKETING POLICY

The Marketing Policy of the Bank aims to develop a marketing framework to achieve strong brand equity for the Bank in the market and to highlight its standing as a full-fledged Islamic Commercial bank and a one-stop shop for all Shariah-compliant banking needs. To achieve top of mind awareness and brand image in the Islamic banking industry by reinforcing our key Unique Selling Proposition (USP) of Islamic Banking and absolute Shariah-compliance through Islamic banking literacy and promotional activities that effectively support core product lines to enhance acquisition and promote key distribution channels.

The Policy serves to ensure the following:

  • The Bank will actively engage in promotion of Meezan Bank amongst the public as well as promotion of Islamic Banking as banking of first choice.
  • To help achieve top of the mind recall and brand recognition for the Bank.
  • To ensure promotion at avenues that provides best value for the Bank and is in line with the bank’s shariah policies.
  • Ensure Shariah-compliance in production and printing of all collateral (brochures), advertisements and other marketing material shall be duly vetted by the Shariah Board/Resident Shariah Board Member/Shariah Compliance Department.
  • The Bank will promote its products and services after obtaining proper approvals.
  • The Bank will not engage in any marketing practices to entice customers through false promises or unfair competition thereby ensuring high ethical values required from the Premier Islamic Bank.
  • The Bank will comply all the time the guidelines issued by the regulators.
  • The Bank will use multiple channels/ mediums to market its vision, mission, products and services.